A group of people are standing next to each other on a field holding hands.

CASE STUDY

Sargent Fit

Supportive, Empathetic, Honest



The client came to Kre8tive Agency wanting to launch a new small business using personalized and holistic approaches to offer support, training, and coaching programs focusing on fitness, nutrition and recovery to St. Albert's local community. The client wanted to build their brand from the ground up, including print, photo, and web collateral.

Branding / Photography / Print Material / Website Design

Brand Identity Design

Expressive letterforms make this wordmark feel human and personal while its crispness maintains a level of professionalism. The letters “fit” together, creating a complimentary flow of space and symbolizing natural, comfortable relationships with clients.

Two coffee mugs , one green and one black , are sitting next to each other on a white surface.

Faces of Humanity

Portraits of people from around the globe
Button
A white t-shirt with the words `` sargent fit '' written on it is sitting on a green table.

Beyond Boundaries

Visual odyssey across continents
Button
Two stickers for sargent fit fitness and nutrition

Nature's Symphony

Breathtaking colors of our planet
Button

Assertive, bold type choices reflect themes of empowerment and determination.

Three different types of fonts are shown on a white background.

Earthy, growth-centric colours foster a supportive and authentic brand environment.

Three different shades of green are shown on a white background

Branding Photography

Our team spent an hour on-site with the client to capture candid shots from an outdoor fitness session. The resulting photos match the brand identity to seamlessly fit with the client's website and print materials.

Print Materials

Sargent Fit's brand identity is applied to print marketing materials such as business cards and an informational flyer. These offer the client tangible assets with which to launch their brand in the community.

A man with a beard is smiling on a flyer for a gym.
The front and back of a business card for mark sargent

Website Design

Built & Hosted on ViiB


The website designed for Sargent Fit is structured to accommodate the client's personalized offerings and embodies the brand's values and mission.


Visit the live site

A man with a beard is standing in front of a stadium.
A man and a woman are doing push ups on a website.

Ready to launch your project?

We are passionate about combining personal connections and design innovation to create beautiful things.  If you are looking to grow your business and only the best will do, call us or send us an email to get started.

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